Client
Agent Proxy
My Role
UX/UI Design
Duration
03 Weeks
Category
Real Estate
Project Oveview
About
AgentProxy is a mobile application that simplifies the process of handle the property showings outside usual working areas of real estate agents by collaboration with other agents.
Problem Statement
Real estate agents struggle with showing properties outside their usual areas due to assessive travel, which requires extensive planning. This detracts from other essential tasks and buyer follow-ups, reducing productivity and travel burden also causes fatigue, making workload management difficult.
Solution
AgentProxy streamlines property showings by enabling main agents to generate requests for local proxy agents, enhancing collaboration, reducing travel, and improving efficiency, allowing main agents to manage their time better and provide superior client service.
Creating design is not drawing,
its a process
Research & Discovery
Problem statement, User Research, Competitor Analysis, User Personas
Wireframes & Prototying
User flows and architecture, Wireframing, Protoyping.
Final Designs
Design system, High fidelity designs, Interactions
Testing
Gather feedback from production, Usability testing
Research & Discovery
The primary goal of this UX research aims to gather insights into real estate agents, challenges, preferences, and expectations for property showings, informing the design of the AgentProxy platform to meet identified needs.
Exploratory Research
In the initial phase of our research, we conducted exploratory research to gain a broad understanding of the real estate industry’s challenges, technological trends, and existing solutions. This involved:
Reviewing industry reports and publications.
Engaging with online forums and communities frequented by real estate professionals.
Analyzing competitor platforms and their user feedback.
Amount of showing every agent book for their clients.
Stakeholder Interviews
How do you currently manage property showings that require agents to travel outside their usual working areas?
What challenges do you foresee in delegating property showings to other agents?
What features would be essential in a platform designed for delegating property showings?
How do you envision technology impacting the future of real estate showings?
In your opinion, what role can a platform like AgentProxy play in addressing the challenges faced by real estate agents?
User Interviews
How frequently do you find yourself needing to travel for property showings outside your usual working area?
On a scale of 1 to 5, how important is it for you to ensure that a proxy agent cannot convert your client into their primary client?
How satisfied are you with the current solutions available for delegating property showings?
What challenges do you face when considering delegating property showings to other agents?
What features do you consider essential in a platform designed for delegating property showings?
Would you be willing to pay a fee for using a platform that simplifies the process of delegating property showings?
Key Findings
Majority of respondents indicated frequent travels, highlighting a significant pain point in the current workflow.
Most respondents rated this as highly important, emphasizing the need for a secure delegation process with client protection measures.
The majority of respondents indicated varying levels of dissatisfaction, citing limitations in existing platforms and a desire for more streamlined solutions.
Responses varied, with common challenges including concerns about client satisfaction, trust in proxy agents, and the financial aspect of the delegation process.
Commonly mentioned features included a user-friendly interface, secure payment processing, and a robust matching system for pairing main and proxy agents.
A significant portion of respondents expressed willingness to pay a reasonable fee for a platform offering convenience and efficiency.
User Personas:
Main Agent & Proxy Agent
Two user personas were developed based on the research findings.
Sarah Johnson
Senior Real Estate Agent” I need a better way to manage my workload without compromising on client service.”
Experienced agent juggling a large client base, struggling with time management and constant travel demands. Needs a reliable system to delegate and manage tasks efficiently.
Goals
- Reduce travel and admin tasks.
- Delegate showings without quality loss.
- Maintain high service standards.
- Achieve better work-life balance.
Frustration
- Travel impacts productivity.
- Unintuitive platform adds stress.
- Lack of seamless tool integration.
- Difficulty in trusting delegation.
Needs
- User-friendly and flexible platform.
- Real-time communication tools.
- Access to growth resources.
- Robust notification/reminder system.
James Lopez
part-time proxy agent” I need a better way to manage my workload without compromising on client service.”
Young, motivated professional using the Proxy Agent role as a stepping stone to a full-time real estate career. Balances this part-time role with other commitments while seeking opportunities.
Goals
- Gain real estate experience.
- Earn income with a flexible schedule.
- Build industry connections.
- Transition to full-time real estate role.
Frustration
- Platform navigation can be confusing.
- Inadequate notification system.
- Limited feedback and insights.
- Balancing showings with other commitments.
Needs
- User-friendly and flexible platform.
- Real-time communication tools.
- Access to growth resources.
- Robust notification/reminder system.
Empathy Map: Main Agent
To deeply understand the emotions and needs of our users, we embarked on a comprehensive research journey.
Says
- Need someone reliable to handle these showings.
- It’s hard to juggle so many responsibilities at once.
- Can’t afford to let client satisfaction slip.
- Constant travel is draining my energy.
Thinks
- I wish I had more time to focus on high-value clients.
- If only I could be in two places at once.
- Am I sacrificing quality for quantity?
- How can I maintain a work-life balance with this schedule?
Feels
- Anxious about meeting all client demands.
- Worried that something might go wrong during a showing.
- Exhausted from the physical and mental toll of constant travel.
- Frustrated by the lack of time for personal life.
Does
- Struggles to find time for strategic planning.
- Routinely works late to catch up on missed tasks.
- Seeks tools or solutions to streamline daily operations.
- Reluctantly turns down new opportunities due to time constraints.
Empathy Map: Proxy Agent
Says
- This role gives me the freedom to work on my terms.
- Learning so much by doing these showings.
- Manage my schedule while earning extra income.
- This is a great way to get my foot in the door.
Thinks
- How can I maximize my earnings with flexible hours?
- I need to make a good impression on every client.
- This experience could lead to bigger opportunities.
- I should stay up-to-date with market trends to be more effective.
Feels
- Empowered by the autonomy of choosing when and where to work.
- Proud of contributing to the real estate community.
- Satisfied with the balance between work and other commitments.
- Optimistic about future career prospects in real estate.
Does
- Actively seeks feedback to improve service quality.
- Balances multiple showings while maintaining flexibility.
- Continuously expands knowledge of local markets.
- Utilizes downtime to enhance skills and industry knowledge.
Low Fidelity Wireframes
The wireframes developed based on the information architecture, ensuring a seamless and user-friendly interface.
High Fidelity Wireframes
