B2B SaaS retention · Healthwire
I design healthcare & AIproducts that turn complexityinto clarity, and clarity into growth.
Hey 👋 I'm Ahsan, Senior Product Designer at PsychPlus. For 5+ years I've shipped healthcare, AI, EdTech, automotive, real estate, and HRMS products across four markets. Every project starts with one question: what should this move?
Book a callSelected work
Projects shaped around real product impact.
Each case study finds the real problem underneath the brief—then designs the fix.
ReturnsNinja
A service that picks up returns from your door and delivers them to the store—turning a full afternoon errand into a 30-second booking.
Agent Proxy
A marketplace that lets real estate agents delegate showings to trusted local proxies.
ODYX-AI
Turning field inspectors into reliable sensors for damage-detection AI, with less re-imaging.
Wecare
A donation app connecting donors to verified causes—turning abundance into food, medicine and shelter where it is needed.
Selected outcomes
Numbers that moved.
Selected outcomes across shipped work at PsychPlus and Healthwire.
B2C revenue lift · Healthwire
Patient app retention · PsychPlus
Landing page retention · PsychPlus
How I work
A practical process for moving the right thing.
Research, structure, testing and dev-ready craft—adapted to the way each team actually ships.
Research
User interviews, surveys & competitor analysis to ground every decision in evidence.
Define & Ideation
Business KPIs, brainstorming & user flows. We agree on what the design must move.
Wireframes & Prototyping
Low fidelity concepts and fast iteration before a single pixel gets polished.
Feedback & Testing
Usability testing with real users. Assumptions die here, not in production.
Design System
Scalable components, tokens & guidelines so quality survives beyond one screen.
Final UI Designs
High fidelity, dev-ready screens shipped in partnership with engineering.
No two organizations ship the same way. Some need heavier research, some run on tight sprints, some already have a design system in place. I keep the spine of this process and adapt every step to how your team actually works.
Experience
Five+ years.
Across products.
Healthcare, AI, SaaS, e-commerce and agency work—built with teams in Pakistan and the US.
Senior Product DesignerPsychPlus
Spearhead mobile app redesign, translate complex EHR workflows into doctor-facing mobile experiences, improve patient portal journeys, design conversion-focused landing pages, and evolve the cross-platform design system.
Remote · United States
Senior Product Designer · ContractODYX-AI
Design mobile interfaces, lead SaaS flows, own the design system, review designers' work, and partner with developers.
Remote
Senior Product Designer / Product DesignerHealthwire
Built a research-to-testing design process and redesigned healthcare SaaS tools for hospitals, pharmacies and labs.
Lahore · Pakistan
User Experience ExecutiveCheetay
Owned UX research, usability testing, checkout improvements, user interviews and rider earnings clarity.
Lahore · Pakistan
Junior UX DesignerTechFlurry
Delivered UX research, wireframes, prototypes, UI screens, user stories, personas and journeys for B2C and B2B clients.
Lahore · Pakistan
Certifications
Formal training behind the practice.
Programme certificates in product management, UX, and design-to-engineering handoff.
Google
Project Management Professional Certificate
Jan 2026Credential
Google
UX Design Professional Certificate
Jul 2023Credential
LinkedIn Learning
Designing for Developers
Aug 2023Credential
Testimonials
Words from people I've built with.
Founders and operators I worked with directly, on what changed after the work shipped.
Ahmad AmeerFounder & CEO, Agent Proxy
“Ahsan's design expertise transformed Agent Proxy into an intuitive experience that improved client engagement and operational efficiency.”
Hamza IqbalFounder, Healthwire
“Ahsan's redesign of our B2C app and B2B SaaS led to significant retention improvements. His user-focused designs were innovative and impactful.”
Frank RootCOO, Ignite9
“Ahsan delivered exceptional results for Ignite9. His vision gave our brand a fresh identity and a website that was both stunning and functional.”
Contact
Let's build something
that moves metrics.
Healthcare or AI startup? Complex product that needs simplifying? I'm taking on select projects.
hey@ahsan.design